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24/10/2010 6:30:00 PM

VENUE  (Click here for the Directions Map)
NUS - University Cultural Centre - Singapore,
50 Kent Ridge Crescent
National University of Singapore

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Heritage - The North Indian Cuisine presents Ustad RAHAT FATEH ALI KHAN - Live in Singapore.
WE ARE FULLY SOLD OUT. Thanks for our wonderful audiance and support.

For sponsorship & advertising opportunities in souviner magazine, Please email or call Alka at 90021963

Charkula Arts Academy, Singapore Pakistani Association, Mastana Entertainment & Vital Gear brings you the living legend King of Sufi music- Ustad Rahat Fateh Ali Khan live in concert on 24th October 2010 at NUS - UCC Auditorium (capacity 1700).

Our concert aims to dull the artificial boundaries and borders that divide us and unite us in the harmony of our common love- Music.

Rahat Nusrat Fateh Ali Khan is a world renown musician, and is primarily know for his melodic renditions of Qawwali, a devotional music of the Sufis. In addition to Qawwali, he also sings Ghazals (a semi-classical) form of Indian music.

Rahat Khan hails from a strong musical family. He is the nephew of Ustad Nusrat Fateh Ali Khan under whom he studied the art of classical music. Under the tutelage of his uncle, his first public performance was at the age of just eleven.

This musical maestro is not only well known in the Indian music circuit, but he also in the western arena. He has performed a supporting musical role with his uncle, Nusrat Khan, alongside Hollywood musician, Eddie Vedder, of the American rock band, Pearl Jam. Rahat Khan contributed to the soundtrack of the 1995 Hollywood film Dead Man Walking.

In 2002, he worked on the soundtrack of Four Feathers in collaboration with the American composer of orchestral and film music, James Horner. Also in 2002, Rahat was a guest musician with The Derek Trucks Band on the song `Maki Madni` for Trucks album, Joyful Noise.

More recently, his vocals were featured on the soundtrack of Mel Gibson`s Apocalypto. He has recently worked in Indian films such as Billu Barber with song Jahoon Kahan, King is Singh with Teri Ore, and on Pakistani nationalistic songs such Dharti Dharti and Hum Pakistan.

Rahat has won the Sahara Award in 2004 for his hit song `Mann Ki Lagan` from the film `Paap`, directed by Mahesh Bhatt. He was also nominated in the Film Fare Awards 2006 and Iifa Awards 2006 for his hit song `Jiyya Dhadak Dhadak Jaye` from the film `Kalyug`, also directed by Mahesh Bhatt.

Rahat Fateh Ali Khan’s perfomance will be an extraordinay collection of music including a tribute to Ustad Nusrat Fateh Ali Khan, devotional Sufi renditions, Qawwalis and his latest Bollywood Hits.

Rahat Ali Khan’s most recent performance was in London in early October 2009, backed by the 75 piece Birmingham Symphony Orchestra.

His performance received excellent reviews in the English press. He performed 14 of his uncle’s pieces with his ensemble of five backing singers and two percussionists, and 12 of them with orchestral backing.

Bollywood Hits:

- Lagi Tumse Man Ki Lagan (Paap)
- Jiya Dhadak Dhadak (Kalyug)
- O Re Piya (Aaja Nachle)
- Dhaage Tod Lao Chandni Se Noor Ke (Jhoom Barabar Jhoom)
- Jag Soona Soona Laage (Om Shanti Om)
- Naina Thag Lenge (Omkara)
- Main Jahaan Rahoon (Namaste London)
- Haal -E-Dil (Haal-E-Dil)
- Dil Kho Gayaa (Singh Is King)
- Jaoon Kahan (Billu Barber)

Dear Sponsors,

Coming together on one Beautiful Unified Platform – MUSIC.

Charkula Arts Academy, Singapore Pakistani Association, Mastana Entertainment & Vital Gear bring the sounds of the sub-continent to you in the living legend Ustad Rahat Fateh Ali Khan, King of Sufi music live in concert on 24th October 2010 at NUS – UCC Auditorium (capacity 1700).

A sponsorship will provide your organization with invaluable community recognition and dedicated airtime and incomparable brand recall.

We look forward to your patronage and hope to create a mutually beneficial partnership for this event and many ahead.

Please feel free to contact us for any further informaion about the event.

Thanks & Regards
Alka Sharma
Charkula Arts Academy - Singapore
H.P: 90021963

Sponsorship Tiers:

1. Title Sponsor (one position)- (Not Available)- Heritage - North Indian Cuisine
2. Gold Sponsor (one Position)- Available
3. Silver Sponsor(Two Position) - Available
4. Bronze Sponsor (Four position)- Available

Advertisement opportunities in Ustad Rahat Fateh Ali Khan - Live in Singapore, event booklet.

Advertisement Packages Guidelines

The souvenir magazine will be distributed during and before event as part of promotion.
We will have around 2500 copies of this booklet for distribution.

Souvenir booklet details
Size: A5 size, coloured
Back cover full page - S$3000 - Taken (Not Available)
Inside front cover page (full page) - S$2000 (Available)
Inside back cover page (full page) - S$2000 (Available)
Inside page (full page) - S$1500 (Available)

Marketing and PR plan

A comprehensive marketing strategy has been put in place that encompasses

ZEE TV: 4 weeks coverage on ZEE TV (telecast in 17 countries)

Radio: 2 weeks coverage on Radio Masti 96.3 FM

Email Marketing : including regular email blasts promoting program with sponsor’s info

Print Collateral: including brochures and flyers will be used at event to stimulate interest and provide key details.

Advertising and editorials: are planned to appear in publications at key times to promote event with sponsor’s logo.

Event Booklet: Event book containing event information and sponsors advertisement will be printed around 2500 copies to distribute to audience and public as part of generating awareness about event.

 ::SEAT ARRANGEMENT :: (click on the links to expand the view)
  1. Hall
    Hall Stalls - Level 1
  2. Hall
    Hall Grand Circle - Level 2
  3. Hall
    Hall Circle - Level 3
  4. Stage
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